If you are like most new website owners, you are probably wandering, “now what”.  Hopefully after reading the following explanations and suggestions you will feel more comfortable and even excited with your new website.

Why can I not find my new website on Google?
The search engines will normally find and index your new website over the next 3 to 4 weeks.  Your webmaster should have already submitted your site for indexing as a part of the original project.  Now it is just a matter of waiting.

How can I speed up the indexing process? If you know someone who owns an established website, ask them to give you a link to your new website.  As the search engines crawl the “established” website, they are likely to follow the link and jump over to your site.

Will my site rank for keyword searches?
Top 10 Search Engine Rankings are hard to come by and can be very difficult for even mature websites with massive content.  Usually, a new site will initially rank well for the business or website name.  As time goes on, product or service keyword rankings should become the focus of your optimization techniques.

How can I increase the traffic to my new website?
Think of a new website as you would a brand new business.  Tell everyone you can about it by including the web address in all promotional materials.  Business cards, signs, commercials, letterhead, and custom voice mail messages are a good place to begin.  You should also try to build external links to increase traffic and site credibility.  Pay per click advertising can be a good way to quickly get traffic while you are waiting for the other methods to kick in.

How do I know who is visiting my website?
Website analytics are extremely important in helping to understand your strengths, weaknesses, and opportunities.  If you don’t have access to an instant stats package, be sure to request monthly traffic reports from your hosting company.  It is also important to understand how to interpret web analytics.

Can email marketing help my website?
The short answer is yes.  The long answer is, yes if you know how to do it correctly.  Make sure to only send your subscribers relevant information and use it to link back to your website.  A good email-marketing program can make it very inexpensive to reach a lot of people.  Great copy writing is crucial to cut through the clutter.

How often should I add content to my website?
Relevant content should be added as often as possible.  The key word here is relevant.  Think about how your website can better serve your customers and build the content for them.  Some of the most popular areas to add are faq’s, downloadable forms, product videos, and related articles.

 Do you have a question about your new website?  Ask us here