|
Now that you have a website, the next step is to generate some traffic.
Two Basic Types of Website Traffic
Free Website Traffic comes from the search engines if you can get your site ranked for specific keywords or phrases. This type of traffic is often more valuable and will convert better because the customer found you through a proactive method.
Paid WebsiteTraffic will include online ads that require you to pay; per click, exposure, lead or some other form of measurement. Paid traffic can be implemented almost immediately and has multiple targeting and filtering options.
How To Get More Free Website Traffic
Optimizing a website for free search engine traffic can be a long, difficult process which requires time, education, and experience. A Professional optimizer will often charge more than $3000 per month to properly optimize a medium sized website.
But you can improve results yourself by having a basic understanding of how search engines rank websites and by following a few simple steps.
Do It Yourself Search Engine Optimization
STEP 1: UNDERSTANDING THE SEARCH ENGINES
Search engines like Google use extremely complicated algorithms to present results, but to simplify the matter it can be summed up with just one word “RELEVANCE”. The search engine wants to present the most RELEVANT results to its users. So the question then would be… how do you become relevant?
STEP 2: OPTIMIZING YOUR WEBSITE
-
Make a list of terms (keywords) that your customers might actually use. This will give you a good starting point and focus. Turn this list into you keywords.
-
Include content about the topic for which you want to be relevant. If you want to be relevant for “blue rain ponies” then make sure that you are using that term and logical adjacent terms on the page that you want ranked. Take a look at this example for a page that is ranked #3 on Google for Blue Rain Ponies. Do you see why Google thinks that this page is highly relevant?
-
Turn keywords into hyperlinks. The engines give extra importance to links and bold words. This site ranks #2 on Google for the term sr22 insurance quotes. Count how many text links you can find on the home page.
-
Use keywords in the meta tags. Make sure that your title tag, description and keyword tags are appropriate. This site ranks #1 on Google for Golf Pencils. Take a look at the title tag in the browser bar.
-
Add fresh and relevant content. Don’t let your site become stagnant. Write relevant articles and add content pages every week or so. This article “How to Optimize Your Phone Number for Web Use” ranks #2 on Google and is a perfect example of a relevant article that brings relevant traffic.
-
Claim your Google Local Listing. Local is important too and this important tool is completely free. It is critical to show up on Google Maps.
The discussion of search engine optimization could go on forever and become extremely complex. If you implement just a few of the tips above you will likely see some improvement in your rankings.
As you add content to your pages – just remember the magic word is RELEVANT.
Free website traffic can be worth thousands and thousands of dollars. If getting your website ranked becomes too difficult or time consuming then you should hire an SEO pro. The investment will be repaid time and time again.
-------------------------------------------------------------------------------------------------------------
The included tips are intended to provide very basic guidance. There are many advanced optimization techniques which are too complex to cover on this page.
|
Domain Registration
