Domain Name
Management and Registration
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Domain Name Strategies
Registering the perfect domain name takes a little planning and
marketing expertise. We have covered some basic elements to
consider before registering you next domain name.
Get the .com
It is just a fact of human behavior... tell me a .net or .org address
and I will go straight to my computer and type in the .com. We
always urge you to register the .com domain name even if it just to
forward it to a different place.
Easy to remember
A domain name that is easy to remember can be a great asset. This
name does not have to be your actual business name either. Maybe
you create a word or name that is easily identified with your brand.
Think about how the domain name will sound when given out over the
telephone or in a radio commercial.
Register multiple domain names
Domain names are cheap so don't be silly. You can register
multiple names and have them all point to the same place if you like.
Micro site domain names
Let's say that you sell furniture and your company web site is "furniturestore.com...
registering more focused names can also be very beneficial. For
example, you may register something like 'CheapChairs.com. Such a name
would be easy to remember and would be easier to gain high search engine
rankings.
Give it some thought. Do some planning. The right domain
name(s) can make a huge difference in your overall marketing strategy.
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